Our Vission and mission

Our Mission

Our mission is to transform care and domestic work in Africa.

Our Vision

Making Caring Count is a social enterprise that aims to build impactful solutions around care work in Africa. We aim to do this in the following ways:

  • Promote the visibility and investment potential of care work in Africa through research, analysis, and digital storytelling;
  • Unlock investment for high-potential social enterprises within the care economy and affiliate sectors;
  • Provide targeted advisory and capacity building support for social enterprises within the care economy, with the goal of supporting scale and sustainability.

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